Guides for owners who build

Practical, step-by-step guides for the work that happens before and around a build: finding your leaks, scoping a system, briefing an architect, evaluating a proposal. Useful whether or not you ever work with us.

How to find the money leaks in your business

To find where your business leaks money, look in four places: manual re-entry, unanswered leads, compliance drag and reporting ...

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How to scope a custom AI system before talking to anyone

To scope a custom AI system before you brief anyone, define the one job it does, the exact inputs and outputs, and the numbers ...

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How to prepare your data for an AI knowledge base

To prepare your data for an AI knowledge base, gather the documents that actually answer questions, cull the outdated ones, and...

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How to brief a software architect

To brief a software architect well, bring the problem and the outcome, not your guess at the solution. Explain what hurts, what...

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How to calculate what manual work costs you

To calculate what manual work costs you, pick one repetitive task, measure how long it takes and how often it runs, then multip...

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How to roll out an AI system your team will actually use

To roll out an AI system your team will actually use, start with one willing group and one real job, fit the system into how pe...

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How to evaluate a $50k software proposal

To evaluate a $50k software proposal, look past the feature list and check five things: whether it names one measurable outcome...

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How to turn an idea into a build spec

To turn an idea into a build spec, translate the outcome you want into concrete inputs, outputs, rules and edge cases, then wri...

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Start here

Two doors. Same senior team.

Whether you can name exactly what you want built, or you just know something is leaking, the next step is the same conversation.