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Growth

Lead capture and qualification platform

In short

Bamco built a lead capture and qualification platform: a multi-step funnel with conditional branching and dynamic step logic, exit-intent recovery, session restore, SMS verification and clean CRM handoff, so the right leads are captured, qualified and verified before they reach the sales team.

The situation

A national health insurance comparison business needed to capture leads at scale without drowning its sales team in unqualified or unreachable enquiries. A single long form kills conversion; a short one captures junk. The answer was a funnel that qualifies as it captures, and verifies that the lead is real before handing it on.

The system

The platform is a multi-step qualification funnel with conditional branching and dynamic step logic: the questions adapt to the answers, so the funnel asks only what is relevant and learns what matters without a wall of fields. It recovers exit intent to win back people about to leave, and restores a session so a returning or interrupted user does not start over.

Before a lead is handed on, SMS verification confirms the contact is real and reachable. Qualified, verified leads then flow through a clean CRM handoff with their full context attached, so the sales team receives leads that are worth their time, not raw form submissions. It is built as a fast React and Vite front end.

Two ways in
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The stack

ReactViteSMS verificationCRM integration

What it replaced, and made possible

It made the difference between capturing leads and capturing the right leads. Conditional logic keeps conversion high while still qualifying, exit recovery and session restore save enquiries that would otherwise leak, and SMS verification means the sales team spends its time on leads that are real.

Start here

Two doors. Same senior team.

Whether you can name exactly what you want built, or you just know something is leaking, the next step is the same conversation.